Understanding how
Western Australians
think, feel and live.
This is the state’s only single source of intelligence that captures the prevailing attitudes of West Australians across Finance, Wellbeing, Social Connection and Cultural Beliefs and Aspirations.
Historically, WA brands have had the option to invest heavily in conducting their own research (hamstrung by time, budgets and audience sizes); or draw upon what already exists in the market: gargantuan (often irrelevant) global research; or ‘local’ Australian research that simply isn’t representative of WA’s unique context.
THE VOICE OF WA INDEX.
The Voice of WA Score of 61.8 indicates West Australians are surviving, not thriving.
Dig a little deeper and a more complex picture emerges, revealing a community in which age and income help frame differences in overall wellbeing and connectedness.
Download the report to learn more.
INSIGHTS.
The findings in this report are anchored in the inaugural Voice of WA Index – a comprehensive framework that brings together four core pillars of life in Western Australia.
Delve into each of the four core pillars below.
FINANCE
SOCIAL CONNECTION
WELLBEING
CULTURAL BELIEFS & ASPIRATIONS
GET THE REPORT.
The Voice of WA is the state’s only single source of intelligence that captures the prevailing attitudes of West Australians across Finance, Wellbeing, Social Connection and Cultural Beliefs and Aspirations.
Download The Voice of WA to discover:
The Voice of WA Index scores
WA’s cohorts at a glance: the winners and losers
State-wide findings across the four pillars and more
